000 00709nam a22001937a 4500
003 OSt
005 20220317093418.0
008 220317b |||||||| |||| 00| 0 eng d
020 _a9781844807635
040 _cDTI
050 _aHF1416
_b.DOO 2008
100 _aDoole, Isobel and Lowe, Robin
_9575
245 _aInternational Marketing Strategy
_bAnalysis, Development and Implementation
_cIsobel Doole and Robin Lowe
250 _afifth edition
260 _aUSA
_bCengage Learning EMEA
_cc2008
300 _axxiii, 462p;
_bIncludes color and illustrations
500 _aThis book offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing.
942 _2lcc
_c001
_n0
999 _c248
_d248