TY  - BOOK
AU  - Doole, Isobel and Lowe, Robin
TI  - International Marketing Strategy: Analysis, Development and Implementation
SN  - 9781844807635
AV  - HF1416 .DOO 2008
PY  - 2008///
CY  - USA
PB  - Cengage Learning EMEA
N1  - This book offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing
ER  -