Doole, Isobel and Lowe, Robin <br/><br/>
International Marketing Strategy  Analysis, Development and Implementation 
Isobel Doole and Robin Lowe 
 - fifth edition 
 - USA  Cengage Learning EMEA  c2008 
 - xxiii, 462p;  Includes color and illustrations 
<br/><br/> This book offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. 
<br/><br/><label>ISBN: </label>9781844807635 
<br/><br/><label>LC Class. No.: </label>HF1416  / .DOO 2008