International Marketing Strategy Analysis, Development and Implementation
Doole, Isobel and Lowe, Robin
International Marketing Strategy Analysis, Development and Implementation Isobel Doole and Robin Lowe - fifth edition - USA Cengage Learning EMEA c2008 - xxiii, 462p; Includes color and illustrations
This book offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing.
9781844807635
HF1416 / .DOO 2008
International Marketing Strategy Analysis, Development and Implementation Isobel Doole and Robin Lowe - fifth edition - USA Cengage Learning EMEA c2008 - xxiii, 462p; Includes color and illustrations
This book offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing.
9781844807635
HF1416 / .DOO 2008