Corporate Social Responsibility and Brand Equity A Strategic Perspective
Kodua, Prince
Corporate Social Responsibility and Brand Equity A Strategic Perspective - Accra - Ghana Woeli Publishing Services c2018 - x, 213p
Business students, researchers, business people, and the general public would find this volume a useful source of information for best practices in Branding and CSR.
Includes bibliography
9789988271909
HD60.5 / .KOD 2018
Corporate Social Responsibility and Brand Equity A Strategic Perspective - Accra - Ghana Woeli Publishing Services c2018 - x, 213p
Business students, researchers, business people, and the general public would find this volume a useful source of information for best practices in Branding and CSR.
Includes bibliography
9789988271909
HD60.5 / .KOD 2018